A Brief Introduction

I help brands grow through psychology-driven marketing, creative strategy, and human-centered digital experiences. My work focuses on building acquisition systems that increase organic traffic, improve conversion rates, and drive measurable business growth.

With over 16 years of experience in web development and graphic design, along with a Bachelor of Science in Psychology from Western Governors University, I bring a combination of technical expertise and behavioral insight that allows me to approach marketing from both a systems and human decision-making perspective. I focus on understanding how people think, interpret information, and take action—then translating those insights into scalable marketing infrastructure.

Before my time with AORTA, Inc., I worked in investment mortgage operations, where I facilitated and managed over $15 million per month in investment property transactions. This experience strengthened my ability to operate in high-stakes, detail-critical environments and reinforced a deep understanding of financial systems, risk management, and performance accountability—skills that directly inform my data-driven approach to marketing and growth.

Throughout my digital marketing journey, I’ve supported brands featured on FOX News, Yahoo Finance, ABC, NBC, and Dr. Phil. These outcomes reflect the effectiveness of a human-first approach grounded in behavioral psychology, technical execution, and performance-driven strategy.

Earlier in my life, I toured the United States as a signed musician with Oxide Entertainment, performing alongside bands such as Attack Attack, The Plot In You, and Memphis May Fire. That experience shaped my creative perspective and continues to influence how I approach innovation, storytelling, and audience engagement. Today, I focus on building and optimizing digital acquisition systems across SEO, paid media, email marketing, and conversion-focused web infrastructure. Outside of my professional work, I continue to write and produce music, drawing inspiration from both creative and analytical disciplines.

Core Competencies

Contact Me

Contact Me