Company: AORTA, Inc.
Industry: Artificial Intelligence & Marketing
Campaign Duration: 14 days
AORTA, Inc. is a digital marketing agency specializing in human-first lead generation Strategies and Campaigns that elevate your brand while capturing the essence of Psychology and creative Sophistication to craft compelling experiences that will resonate with your target audience.
The goal was to promote and acquire leads for AORTA, Inc.’s Digital Marketing Starter bundle (DMSB) by targeting business owners through digital channels. Everything had to be intentional, from the advertising platform to messaging and demographic targeting, due to the limited campaign budget.
After researching the age and gender statistics of the average business owner in the United States, I discovered there wasn’t a pattern in age range or gender among this chosen demographic, so I pivoted to platform usage to redefine the parameters of consumer targeting. Meta (Facebook) appeared to be the clear choice for social media advertising, so the display ad route was chosen to promote the DMSB.
As for messaging and imagery, two psychological theories were considered: Erik Erikson’s Psychosocial Development and Maslow’s Hierarchy of Needs. Given that Erickson’s theory is associated with age groups, and that I did not find a specific age range for US business owners, I decided to focus on Maslow’s Hierarchy of Needs. In particular, stage four, one's need for self-esteem fulfillment. This stage represents the theory that, to achieve self-actualization, we must first satisfy our self-esteem needs. This gave me a clear path towards the creatives process
The first step was to create a compelling video to promote AORTA, Inc.’s Digital Marketing Starter Bundle (DMSB), produced in Adobe After Effects using stock footage from Artgrid.io and messaging aligned with Maslow’s Hierarchy of Needs: Esteem. This was apparent from the video’s copy, with verbiage such as “reach your maximum potential” and “inspire your creativity.”
Once the video was created, a landing page was developed as a conversion funnel for PPC traffic from the Meta display ad campaign promoting the Digital Marketing Starter Bundle. The landing page was developed in Webflow, with an intake form for users to complete to receive more information about the promotion.
Additionally, two blog articles were written, “How to Use Psychology in Marketing” and “How to Improve SEO With Psychology,” aligned with the PPC Meta Ads funnel to boost SEO, as the Meta Ads generated immediate traffic. These were also written to raise the AORTA Inc. website’s authority score by treating them as a cited source research article rather than unreliable information fluff. Given the human-first psychological approach, AORTA, Inc. identified the niche, and these keywords were appropriate.
The PPC Meta Ad campaign ran from August 11, 2025, to Aug 25, 2025. The “How To Use Psychology In Marketing” article was published on AORTA’s website on August 11, 2025 and “How To Improve SEO With Psychology” was published on August 23, 2025.
The above performance data was pulled directly from Google Analytics 4 and Meta Ads Manager on February 24, 2026. These dashboards reflect measured increases in active users, engagement events, page views, and new user acquisition following the deployment of the keyword-driven content strategy and paid amplification campaign. The analytics demonstrate accelerated traffic growth, expanded audience reach, and increased engagement driven by the combined SEO and paid media acquisition approach.
This campaign validated the effectiveness of the acquisition strategy, producing significant increases in traffic, engagement, and audience visibility through keyword-driven content and paid amplification. The results confirmed strong audience targeting and demonstrated the ability to rapidly scale qualified top-of-funnel activity.
While engagement increased substantially, the absence of form submissions highlighted an opportunity to optimize the conversion layer of the funnel. With refinements to landing page structure, trust signaling, and offer clarity, this acquisition framework is positioned to evolve into a predictable and scalable lead generation system.
