# Jesse Millard

> AI Marketing Systems Designer specializing in psychology-driven lead generation, behavioral science-based campaigns, and enterprise marketing automation.

Jesse Millard designs psychology-driven, AI lead-generation systems — scalable campaigns specifically for your brand, grounded in peer-reviewed behavioral science that delivers automated improvements in lead quality, conversion rates, and ROI. With over 16 years of experience in web development and graphic design, and a Bachelor of Science in Psychology from Western Governors University, Jesse combines technical execution with behavioral insight to build predictable, data-backed acquisition systems.

## Services

- [AI-Powered Advertising Campaigns](https://jesse.work/) - PPC and Meta Ads campaigns using behavioral psychology and demographic targeting research to drive qualified lead acquisition
- [Conversion-Focused Websites](https://jesse.work/) - CMS landing page funnels built around a single conversion goal, integrating automation, tracking, and proven psychological frameworks
- [Automated Lead Generation Systems](https://jesse.work/) - End-to-end AI-powered marketing systems combining paid media, SEO, email, and automation into one scalable acquisition engine
- [Real-Time Marketing Dashboards](https://jesse.work/) - All-in-one campaign intelligence dashboards delivering real-time marketing data and performance visibility

## Case Studies

- [AORTA, Inc. — PPC & Content Marketing Campaign](https://jesse.work/aorta.html) - 14-day Meta Ads campaign paired with keyword-driven SEO content strategy, achieving +837.5% web traffic growth and 11x ROI using Maslow's Hierarchy of Needs as the messaging framework
- [EVOKE Marketplace — PR & Cold Email Campaign](https://jesse.work/evoke.html) - 30-day cold outreach campaign for a luxury blockchain e-commerce brand, securing press features in Techbullion, The Blockopedia, Medium, and TechRound with email metrics exceeding industry benchmarks
- [Forme Science — AI-Powered Performance Funnel](https://jesse.work/forme.html) - AI-generated video creative and psychology-driven Meta Ads funnel targeting $100,000 monthly revenue at 3x ROAS for a fitness apparel brand, using Claude, ElevenLabs, and Kling
- [MoreThan, Inc. — Brand Identity & Website](https://jesse.work/morethan-inc.html) - Full brand identity and Webflow CMS landing page for a new digital marketing agency, resulting in a $20,000 client acquisition within 30 days of launch

## Background

- 16+ years experience in web development and graphic design
- Bachelor of Science in Psychology, Western Governors University
- Former investment mortgage operations — facilitated and managed $15M+ per month in investment property transactions
- Supported brands featured on FOX News, Yahoo Finance, ABC, NBC, and Dr. Phil
- Former signed musician with Oxide Entertainment, performing alongside Attack Attack, The Plot In You, and Memphis May Fire

## Skills & Tools

- SEO: Answer Engine Optimization, high-authority backlinks, competitive keyword research, Google Search Console, SEMrush
- PPC Advertising: Google Ads, Meta Ads, display, search, app & video campaigns
- Web Development: Webflow, Google Tag & Pixel integration, conversion-focused optimization, automation integration
- Email Marketing: Mailchimp, newsletters, Zapier, Make.com, psychosocial linguistics
- Analytics & Tracking: A/B testing, performance reporting, Google Analytics 4, user data interpretation
- Artificial Intelligence: OpenAI, Claude, ElevenLabs, API automation, workflow integration
- Psychology: Socioeconomic targeting, behavioral psychology, Maslow's Hierarchy of Needs, Erikson's Psychosocial Development Theory, motivational theory
- Creative: Adobe Creative Suite, brand identity & design, graphic design, heuristics-focused copywriting

## Contact

- Email: hello@jesse.work
- Website: https://jesse.work
- LinkedIn: https://www.linkedin.com/in/jessemillard/